IRB Banner guideline

Why do we need visibility guidelines?

Our brand is a powerful tool and a fundamental part of our organisation’s identity. It is an asset with value, and like any other asset, we must protect it and not damage it.

This manual aims to ensure that the Islamic Relief family benefits from a clear, coherent and consistent brand – which is crucial to:

· Safeguard and enhance our reputation by ensuring that we are perceived as professional and credible

· Raise awareness of our work and

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